According to the joint communication program on education and training between the University of Danang (UD) and the Da Nang Newspaper, under the direction of UD’s President, UD-Center for Learning Resources and Communication in collaboration with Culture and Society Office - the Da Nang Newspaper had just implemented and published a Special Page about UD with the main content relating to UD - University of Economics (UD-UE) published in the Da Nang Newspaper and Da Nang Electronic Newspaper (No. 7585 issued on July 14^th, 2021, Wednesday). We would like to introduce the article "Contributing to Da Nang tourism development" in this special page.

Elevate the brand name of Da Nang

to attract investors

Besides training high-quality human resources to meet the needs of Da Nang, UD-UE was always ready to participate in the policies and plans development with the city, thereby, contributing to the development of key economic sectors, including tourism, which was heavily affected by Covid-19.

Strengthening the "three houses" connection

According to Assoc. Prof .Dr. Nguyen Manh Toan- UD-UE’s Rector, the development of high-quality human resources to meet the needs of key industries such as Tourism, Commerce, Financial services, Logistics, Information Technology, etc. was essential, contributing to arousing the development aspiration, promoting the investment attraction, and restoring the economic growth.

Ready to provide high-quality human resources

for key industries, including tourism

Over the past time, UD-UE had synchronously implemented many solutions focusing on improving the quality of training and scientific research, from renovating higher education administration towards autonomy; enhancing the quality of training and scientific research as well as the qualifications and potential of the teaching staff; actively and proactively accrediting training programs according to international standards…

Notably, from the 2018-2019 school year, UD-UE had implemented tourism training according to a specific mechanism. This was a first step being in line with the project "Developing human resources for key economic sectors of the city" according to Plan No. 2809/KH-UBND dated on April 29^th, 2020 of Danang People's Committee. In this training model, the internship time at enterprises was increased from 30 to 50%.

Student at Faculty of Tourism, UD-UE did Internship at Vinpearl Phu Quoc

According to Dr. Cao Tri Dung, Chairman of Da Nang Tourism Association cum Director of Center for Student Support and Corporate Relations, UD-UE, the relationship between the "three houses" (State- Schools - Enterprises), especially in the field of tourism, brought many benefits to all parties. Accordingly, UD-UE understood the needs of enterprises to adjust plans and enrollment targets, update training programs, invite experts and entrepreneurs to participate in teaching students.

Tourism development charter

According to Assoc. Dr. Le Van Huy, UD-UE’s Vice Rector, in the coming time, Covid-19 would continue to affect socio-economic development as well as slow down the economic growth rate. Therefore, in order that the tourism returned to the "runway", accounting for 20% of the Gross regional domestic product as set out in the target, the city needed to innovate the growth model, increase the resilience of the economy by releasing policies of green growth and circular economy, towards the sustainable development. In particular, it would be necessary to pay more attention to promote the prestige of Da Nang for sustainably brand positioning, attracting investors and promoting to the world.

Students at UD-UE’s Practice Center

Meanwhile, Prof. Dr. Nguyen Truong Son, Dean of Faculty of Business Administration, UD-UE, said that this was an opportunity for  the city to accelerate projects to complete infrastructure and services in accordance with the Danang city master plan to 2030, vision to 2045 approved by the Prime Minister.

In addition, relevant departments should do a study on the night economy development, create new tourism products, apply digital technology, and support start-up projects to improve tourism and logistics services in the direction of safety, convenience... Enterprises also needed to calculate a strategy to switch from price competition to service quality one, bringing new values ​​to customers.

Promote Da Nanang for international tourists to stimulate tourism plan

when the pandemic is under control

“In the short term, promptly deploying several packages of rescuing enterprises and workers in tourism by extending, reducing debt, and reducing loan interest… in line with policies of stimulating demands and promotions will bring long-term effects as well as reattract domestic and foreign tourists to Vietnam and Da Nang when the pandemic is under control", said Dr. Cao Tri Dung.